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OD x ME
2023
LULU got the spotlight she deserved
For OD’s collaboration with Magic Eden, we crafted a short 3D animation that brought their iconic character to life in a sleek, looping moment. Built in under a week for a New York NFT showcase, the piece blends surreal energy with polished execution.
the piece centered on their bold character LULU brought to life with stylized modeling, playful movement, and crisp rendering. The environment leaned surreal, the pacing was punchy, and the aesthetic mirrored the chaos and creativity of Web3 culture. Every choice from lighting to character motion was crafted to reflect OD’s distinctive brand voice in a way that felt sharp, fresh, and exhibition-ready.
From concept sketches to polished renders, our creative journey focused on keeping things sharp, intuitive, and effortlessly clear. We explored various stylistic directions before landing on a bold yet minimal visual language one that reflects OD x ME’s mission to simplify choices and deliver smart, stylish solutions with speed and confidence.
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Credits
Group Creative Director
Alireza Moradpour
Creative Director
Alireza Moradpour
Storyboard
Navid Yari
Modeling
Milad Ebrahimi
Sound Design & Music
Amir Rostami
Compositing & Final Touches
Alireza Moradpour
Golnaz Behzadi
Simulation Artist
Sina Taghavi
3D Animation
Morteza Yari
Rendering & Lighting
Alireza Moradpour
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