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OneFood
2021
Groceries just feel better with OneFood.
This explainer video was our second collaboration with OneFood Italy an app that bridges the gap between local producers and conscious consumers. From the first storyboard sketch to the final frame, we shaped a bright and minimal world that brings the OneFood experience to life.
With a focus on clean layouts, punchy icons, and a friendly aesthetic, the video captures OneFood’s mission: to simplify local grocery shopping. The animation takes viewers through each step of the journey from ordering on the app to receiving fresh products at the door emphasizing trust, transparency, and neighborhood-first thinking.
Every stylistic detail was carefully tuned to reflect clarity and connection. Soft greens, playful layouts, and seamless transitions give a warm personality to the digital service. We balanced whimsy with practicality to build a style that’s both illustrative and informative.
From concept to delivery, this piece was designed to support OneFood’s values freshness, local roots, and a smarter way to shop.
Credits
Group Creative Director
Amir Parva
Alireza Moradpour
Creative Director
Amir Parva
Alireza Moradpour
Storyboard
Kimia Barhemmat
Motion Designer
Abolfazl Babaei
Alireza Moradpour
Illustrator & Designer
Kimia Barhemmat
Sound Design & Music
Alexander Maslyuk
Compositing & Final Touches
Amir Parva
Abolfazl Babaei
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